I'm Nur. Italo-Lebanese, born in northern Italy.

Growing up between two cultures gave me something I couldn't have learned in school — a visual duality, a sensitivity to form and nuance that comes from never fully belonging to one aesthetic world. That double lens has shaped everything since.

I trained as an interior designer in Milan — structural discipline, precision, the architectural logic of how space communicates before anyone speaks. An early experience at Gucci introduced me to the inner workings of luxury identity and the craftsmanship behind a brand. Before all of that, years of classical studies — Greek, Latin, literature — which is probably why words matter as much to images. And music since childhood, long before I understood what it meant.

Moving to Paris opened the image work. Nearly 7 years within the LVMH ecosystem at Veuve Clicquot — contributing to the global image of the Maison, translating cultural cues into visual direction, building systems that held coherence across campaigns, digital content and fifty-plus markets.

I've never quite fitted one line. Italian and Lebanese. Design and image. Structure and intuition. Words and sound. Milan, Paris, and increasingly drawn elsewhere. That plurality — the way different cultural filters layer on top of each other — is probably the most honest description of how I see.

By Gloam is where all of it lives.

For creative direction and brand image work — nur@bygloam.com

Currently between Paris and London.

I also make music as a singer, songwriter and producer. That part lives elsewhere.