I work with brands, founders and creative teams who need clarity on their image, their sound, or both.

Whether it's defining a visual identity from scratch, building a sonic direction, or bringing creative eye to a campaign or launch, I come in where vision matters most.

Currently between Paris and London.

Open to projects anywhere.

Image Art Direction

Campaign and image direction

Includes :
— Definition of the overall campaign identity, visual storytelling and photographic aesthetic
— Art buying : talent scouting aligned with creative intentions — photographers, directors, set designers, models
— Production lead : on-set creative leadership, agency briefings, shooting prep
— Post-production supervision : editing, color grading, visual harmonization

Sound Direction/Production & Editorial Curation

Sonic identity for brands — curated playlists, original soundscapes direction and production, tone of voice guidelines, cultural references. What a brand sounds like, with the same intention as what it looks like.

Includes :
— Sonic identity definition : what a brand sounds like and why

— Sound production for campaigns and video assets
— Curated playlists built around the brand's universe — for events, retail, content, digital
— Tone of voice guidelines : how the brand writes, what references it draws from
— Monthly refresh of sonic and editorial content

Advisory Image

Includes :
— Monthly creative review : analysis of current brand image, content and visual coherence across channels
— Identification of gaps, inconsistencies or missed opportunities
— Strategic recommendations on direction, tone and image evolution
— Quarterly positioning document : written synthesis of where the brand stands and where it should go visually
— On-call availability for creative decisions, briefs or agency reviews