SERVICES

I work with brands, founders and creative teams who need clarity on their image, their direction, or both.

Whether it's defining a visual identity from scratch, sharpening an existing one, or bringing creative eye to a campaign or launch, I come in where vision matters most.

Currently between Paris and London. Open to projects anywhere — in person, remote, or hybrid.

nur@bygloam.com

Advisory Image

Includes :
— Monthly creative review : analysis of current brand image, content and visual coherence across channels
— Identification of gaps, inconsistencies or missed opportunities
— Strategic recommendations on direction, tone and image evolution
— Quarterly positioning document : written synthesis of where the brand stands and where it should go visually
— On-call availability for creative decisions, briefs or agency reviews

Image Art Direction

Campaign and image direction — fragrance, fashion, lifestyle, hospitality.

Includes :
— Definition of the overall campaign identity, visual storytelling and photographic aesthetic
— Art buying : talent scouting aligned with creative intentions — photographers, directors, set designers, models
— Production lead : on-set creative leadership, agency briefings, shooting prep
— Post-production supervision : editing, color grading, visual harmonization

Brand Manifesto

Includes :
— Immersion session with the founder or creative team
— Brand positioning analysis : what exists, what's missing, what needs to be said
— Definition of the brand's visual and editorial identity : what you are, what you're not, what people should feel
— Written manifesto : the founding document given to agencies, photographers, designers
— Creative vocabulary : key words, references, aesthetic directions
— One round of revisions

Pre-Launch Consulting

Includes :
— Deep-dive into the brand concept, vision and target universe
— Image and positioning strategy : how the brand should look and feel before anything is produced
— Visual references and moodboard direction
— Recommendations on creative partners : photographers, studios, agencies
— Brief templates ready to send to external collaborators
— Creative framework document : the foundation for all future image decisions

Senior Creative Consultant

Includes :
— Integration within the agency or brand team on a project basis
— Creative review of existing concepts, briefs or visual directions
— Senior input on casting, art direction, image choices
— Attendance at key creative meetings or production days
— Real-time feedback and decision support throughout the project

Sound & Editorial Curation

Includes :
— Definition of the brand's sonic identity : what the brand sounds like and why
— Curated playlists built around the brand's universe — for events, retail, content, digital
— Editorial tone of voice guidelines : how the brand writes, what references it draws from
— Cultural references and mood directions aligned with the visual identity
— Monthly update and refresh of sonic and editorial content