By Gloam works with brands, founders and creative teams shaping culture across luxury, lifestyle, sound and experience.
Whether that means defining a visual identity from scratch, building a sonic direction, or bringing a creative eye to a campaign already in motion, this is where vision matters.
Currently between Paris and London.
Open to projects anywhere.
ART Direction
A flexible, project-based creative partnership: from early brand definition to hands-on support during active production. Available as a one-off project or an ongoing monthly/quarterly retainer.
— Immersion session and brand positioning analysis
— Image and positioning strategy
— Visual references, moodboard direction and a written creative framework or manifesto
— Recommendations on creative partners, with ready-to-send brief templates
— Creative review of existing concepts, briefs or visual directions
— Integration within the brand or agency team on a project basis
— Ongoing creative reviews and quarterly positioning updates
shooting production & casting
Campaign and image direction, from concept to final delivery.
— Definition of the overall campaign identity, visual storytelling and photographic aesthetic
— Art buying: talent scouting and booking — photographers, directors, set designers, models
— Production lead: on-set creative leadership, agency briefings, shooting prep
— Post-production supervision: editing, color grading, visual harmonization
RETAIL, EVENTS & DIGITAL IMAGE
Extending creative direction into the spaces where a brand is bought, visited and browsed — held to the same visual standard as a campaign.
— Retail & merchandising: window concepts, in-store visual merchandising, POS and packaging direction
— Event & experiential image: visual direction for brand activations, launches and experiential events
— Digital & ecommerce: homepage storytelling, landing pages, digital merchandising and social image direction
SOUND & MUSIC DIRECTION
Sonic identity for brands, with the same intention and rigor as their image.
— Sonic Branding: in-store playlists, event and runway sound, tone of voice for how a brand speaks
— Original Composition: briefing and directing bespoke scores and soundscapes, composed to picture rather than pulled from stock
— retail sound experience: curated or original sound direction for retail
— Digital Collaborations: sound direction for digital campaigns, content series and more
A newer strand of the practice, built in real time — open to a first set of collaborations as it takes shape.